HTML5 is a series of new standards published by the World Wide Web Consortium (W3C) and supported by major browsers. Among its many features, it includes native support for video as an object on a page, rather than via special plugins. This creates many more possibilities for how video can interact with your web pages (and vice versa), and reduces the complexity of what end users need to watch and enjoy video over the Internet. While HTML5 has changed the requirements of how you encode and offer your videos, it is also standardizing how video is offered on the web, which in turn creates a stronger ecosystem for video. The new TelVue CloudCast Player v3 uses HTML5 for cross platform navigation, and for video playback on non-flash enabled devices.